![]() When that same toaster is placed in a lifestyle context-on a kitchen counter, next to a croissant-in a mobile Sponsored Brands ad, click-through rates can be 40% higher compared to ads with standard product images. For example, an advertiser may have standalone images of their product against a white background, like a toaster. To that end, Amazon Ads has launched image generation in beta-a generative AI solution designed to remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads’ performance. “At Amazon Ads, we are always thinking about ways we can reduce friction for our advertisers, provide them with tools that deliver more impact while minimizing effort, and ultimately, deliver a better advertising experience for our customers.” This is what your customer is required to pay you.“Producing engaging and differentiated creatives can increase cost and often requires introducing additional expertise into the advertising process,” said Colleen Aubrey, senior vice president of Amazon Ads Products and Technology.
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