The deal is having the annual worth of $5.6 million. Puma is the official partner of La Liga for providing the sports gadgets and footballs. The biggest upset in La Liga happened when Nike failed to sponsor the biggest football competition of Spain. The contract signed between EA Sports and La Liga is of $160 million worth for 5 years. It is the biggest title deal in the history of La Liga as the previous endorser Santander paid $22 million annually. The video gaming industry will pay $32.5 million to the league organizers for sponsoring a single season. ![]() La Liga has signed the title sponsorship deal with EA Sports. "Premier League signs deal with NFT-based fantasy soccer game despite crypto downturn". "Serena Williams Joins Sorare To Help $4.3 Billion Blockchain Firm Conquer U.S. ^ Marie Schulte-Bockum (January 20, 2022)." 'Kylian Mbappe invests in Sorare as part of ambassador deal". "Lionel Messi takes stake in NFT fantasy soccer game Sorare". ^ "Sorare lance son jeu basé sur la MLB le 19 juillet - The Free Agent" (in French).^ "La licorne française Sorare signe un partenariat avec la MLB - The Free Agent" (in French).^ "NFT : Sorare signe un partenariat avec la Liga espagnole"."Sorare raises $680 million for its fantasy sports NFT game". ^ "Gerard Piqué entra en el negocio de 'futbol fantasy' "."Fantasy soccer startup Sorare nets $4 million in a funding round backed by German striker Andre Schurrle". Les Echos (French daily newspaper) (in French). ^ "Xavier Niel investit dans l'une des pépites françaises de la blockchain".On January 30, 2023, Sorare signed a partnership with the English Premier League for the purchase and use of official Premier League-licensed NFTs. Other investors include Kylian Mbappe and Serena Williams. In November 2022, Lionel Messi joined Sorare as an investor and brand ambassador. In September 2022, Sorare signed a multi-year deal with the National Basketball Association ( NBA) and the National Basketball Players Association (NBPA). ![]() The launch of the game based on baseball and MLB was made on July 19, 2022. ![]() On May 12, 2022, Sorare signed a partnership with Major League Baseball to continue to develop sports on its platform. The agreement covers the edition of virtual cards for players playing in La Liga and Liga. Also in September, Sorare formalized an agreement with the Spanish football league for a multi-year partnership. In September 2021, the company raised $680 million Series B round, which valued the company at $4.3 billion. In December 2020, the company raised another €3.5 million with World Cup champion Gerard Piqué, among others. In July 2020, the company raised $4 million with German football World Cup champion André Schürrle, among others. In May 2019, the company announced a pre-seed round of €550,000, including the technology entrepreneur Xavier Niel. Sorare has signed licensing deals with leagues, such as the K League and clubs such as Real Madrid, to allow the cards to have official branding, and to use player photos and names. Sorare operates on the Ethereum blockchain network, and each player card is represented as a non-fungible token (NFT). This is also very similar to other fantasy football leagues where users keep the same players on their team every season, unless they choose to trade, drop, or sign new ones. These points are calculated utilizing a scoring matrix taking third-party data from Opta, where each player can score up to a maximum of 100 points depending on how they perform. Teams are ranked based on the performance of their players in the real world, as it is common in traditional fantasy sports. These cards are Non-Fungible Tokens (NFTs) so they cannot be duplicated. Some of the cards are digital collectibles (limited, rare, super-rare, and unique cards). ![]() Players compose and manage virtual teams of five players with digital player cards based on the cryptocurrency " Ethereum". It is available for Android, iOS and web browsers. There are 3 sports in Sorare: football, basketball, and baseball. It was developed in 2018 by Nicolas Julia and Adrien Montfort. Sorare is a fantasy sport cryptocurrency-based video game.
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